The Magic Maker Behind FounderMade
A conversation with the ultimate founder connector.
Meghan Asha is the ultimate founder connector.
As the founder of FounderMade, she built a powerful platform and conference series that transformed how consumer brands connect with retailers, distributors, and investors. Under her leadership, FounderMade became the launchpad for household names like RXBar, Bulletproof Coffee, and Vital Proteins, while facilitating partnerships with retail giants like Target, Sephora, Anthropologie, Walmart and Starbucks.
Meghan's holistic understanding of the entrepreneurial landscape is unmatched. Before creating the intimate dinner series that would evolve into FounderMade, she approached business-building from nearly every angle — working as a venture capital analyst, interviewing tech leaders for her own internet talk show, and developing a digital media platform from scratch.
Inspired by her entrepreneur father, Meghan has always been driven by a deeper purpose: creating spaces where founders can truly thrive through meaningful connection. This vision proved so powerful that in 2025, FounderMade was fully acquired by Informa, validating her approach to community-building in the beauty and wellness space.
What strikes me most about Meghan, though, is her perspective on entrepreneurship as a spiritual journey — one where perseverance, self-discovery, and helping others create the foundation for success. Her ability to find magic in the everyday challenges of building something meaningful have profoundly influenced my own approach to business.
In our conversation below, Meghan shares the transformative lessons she's learned through building and selling FounderMade, navigating personal challenges, and discovering that the answers we seek are often already within us.
I talked to Meghan about her journey — from scrappy startup dinners to building a platform that shaped an industry.
On her biggest learning experience as a founder and entrepreneur: I would have said positive perseverance years ago because we had a trade show business we navigated through the pandemic. I had so much headwind, I was like, "Give me something with tailwind next time."
We changed the business model when all my friends were telling me to bankrupt the company. I had friends with massive trade show businesses that went bankrupt during that time, but we persevered. The confidence I got from doing hard things is the lesson. It's the lesson spiritually, emotionally, it's your karmic lesson.
I do marathons because it's about positive perseverance. I recently ran in the snow — it was so cold, and I didn't even have the right gloves. I wanted to leave on mile one, but completing it even when it's hard is where the profound leveling of your soul happens.
The way you run a marathon is the way you run a business is the way you run your money. It's all connected.
On becoming the ultimate founder connector: Humans are the most miraculous, limitless things. We are ultimate creators. How do you empower creators to create? We're all given our special purpose, and your purpose is different than mine. If you know that, it's not a competitive realm, it's a collaborative realm. The more you light up and the more successful you are, the more successful I am, and the more we can light up the planet.
On teachers: There are so many teachers — the breadcrumbs. I can't say there's one ultimate teacher. Divorce was definitely my teacher. When your whole life blows up, and you realize you can't strive and make more money to be whole, you have to get whole with reality and what you built. You have to own up to your 50% of everything.
I don't think selling a business is the lesson. It's part of the lesson, but we're such multi-dimensional beings with so many different layers. Business is just one part of it. The truth is it's all of it — how you show up for your dad, your children, your friends. How you show up on your worst day when you don't want to get out of bed. How do you show up for yourself first?
The biggest teacher is the connection to the real me, the connection to myself, which I didn't know until two years ago.
On the inspiration journey of FounderMade: It's transformative. Running a business for almost a decade changes you completely — my belief in myself, everything. Ego goes both ways: "I'm less than" or "I'm more than." But when you get centered, you realize this is the game of life, and we get to play in business, just like my daughter plays with dolls.
At our last show in LA, I'm interviewing Miranda Kerr and all these famous people, and I'm getting the whisper — Source, Creator, God — saying, "Meghan, we made this together from an idea. See these beautiful people? See how many people you get to help?"
Before, I used to say, "This is not good enough, not a big enough business," because I was around all the tech billionaires. But now I appreciate that this put food on my table, on my team's table.
After the show, a woman who met me 10 years ago — when I started the business — said, "You helped thousands of businesses. I met you when you had this vision, and to see it now..." When you're hiking a mountain, you don't see how far you've come—you're just trying to get to the top. But the top is actually the path.
I'm not going to build ever again from a place where I'm not whole and not loved.
On advice for founders looking to start a business: If you're doing this with your special purpose in mind, which was given to you, you're just in service of that vision. There shouldn't be any ego attached. When I first started, I listened to a lot of people and wanted to be many different things. I wish I had trusted that there was a vision and energy beyond me, and that all I needed to do to get the answer was go inside.
Go inside and get clear on the vision. The answers lie within you. You can ask, and you literally will receive, because we are creators. I've seen it with all these breadcrumbs throughout the years — an office space that was half the price of everything. These little drops of "this is where you're supposed to go."
Look for the magic in everything, but also recognize you have the magic inside you.
On the legacy she hopes to leave: Ten years ago, I'd say "She helped others build" is what I want on my tombstone. But now, I don't even think about legacy. I have a soul contract to raise the next phase of consciousness, but I don't need a legacy.
I'm just a servant in this — a piece of sand in the ocean. I see how significant and insignificant I am. I don't care about my legacy. I just care about, “Did I bring light to the moment? How am I showing up?"
We all go from dark to light. You showing up the way you do with such light helps everyone feel more confident to show their light and be in their authentic power. That's what we're all supposed to do.